There is a compelling business case for the attraction, retention and advancement of women within manufacturing companies today. This is driven by various factors including the retirement of baby boomers, the adoption of increasingly more advanced production technologies, and a shortfall in educated workers being developed in the U.S. education system. Women are critical to addressing the skills gap in manufacturing with the largest pool of untapped talent. With CEOs and manufacturing executives around the world identifying talent-driven innovation as the number one determinant of competitiveness, it stands to reason, that in order to face the future with confidence there is a need to adjust behaviours and decision-making processes now.